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Registered: 01/19/07
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Reply with quote | #1 |
Hi all,
You might read this on the WF, but, I'm posting it here first.
I'm going to add to this post later but I just wanted to get started.
This is an advertising forum where we will learn by doing.
However if you are going to advertise you need a product to advertise.
You can sell other peoples' products or you can create your own products.
Here is a very easy way to create your own eBook or eReport.
It's called The IM Interview. In this case IM does not stand for Internet Marketing. It stands for the other IM that is Instant Message.
You can use AOL instant message, Yahoo, Google or even Meebo.com. If you don't know about Meebo.com, it's an instant message service that uses AOL/AIM, MSN, Yahoo and Google Talk instead of using on on your PC you use theirs online. You use your user name for your particular IM service but you can use this service from any PC.
My phone is ringing. To be continued...
Let's see. Where was I? Well, you can use any IM service for this. You can use Skype chat also.
Find an expert
Now this part won't help at all if you are a chicken or egg, which came first stickler. The truth is you can think of a niche first and then look for an expert or you can find the expert first and talk about his/her niche.
For our example here, lets say you want to write a 30 page eBook on Coffee. Your target market might be coffee lovers, eBook resellers who want to break into the billion dollar coffee market or you might even strike up a deal with a gourmet coffee house chain to advertise their business in the eBook and just give the eBook away for free.
You could charge the coffee house corporation a few thousand dollars to distribute the eBook to "millions." Make it viral, and start giving it away for free on sitepoint, digitalpoint, the Warrior Forum etc.
How ever you want to market it you now have to come up with the eBook and that is where the interview process comes in.
Search the web for coffee forums. Contact the owner of the forums or other experts that post on the forum.
Tell the expert that you want to interview them in exchange for ??? (A byline, further establishing them as an expert, a fee, a cut of the sales, whatever, you decide.)
Prepare questions for the expert. You come up with questions, find questions that have been asked on other coffee forums and this is very important, Ask the expert to provide you with some questions he would like to be asked.
Set up a meeting time where you will open up an Instant Message chat and start out by typing in something like. Hi, you know I'm interviewing you for an eBook I'm writing and you give me permission to use this interview in the eBook, right?
If he answers to the affirmative simply start typing the questions.
Ask
Answer
Ask
Answer on and on
your name or user id will appear by each question and the expert's name or user ID will appear by each answer.
In an hour or so you will have THOUSANDS of words to save to your desktop. Save the chat, copy it and save several different copies just in case you mess one up.
Cut and paste it in a word doc. Edit it, adding pictures of steaming coffee, biscotti, happy people drinking coffee. Save the word doc. Open the doc with Open Office and hit PDF. (I compose in MS Word and then open it in OpenOffice. You can start with OpenOffice (free) and cut out MSWord if you want.
You now have a product.
It's really that easy.
George Wright
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